Customer Loyalty Programs

Because Customer Retention Is Key

Customer loyalty programs that make use of the right customer management relationship tools mean that your customer retention rates will skyrocket!

Customer loyalty—or reward—programs have been around for decades and probably the most visible form they've taken in recent years is in the "rewards card" that nearly every store gives out these days, even 7-11.

The way such cards work is that you buy a certain amount of product, and you're rewarded for your loyalty by getting money back, free or discounted merchandise, or points that you can use toward future purchases.

That type of customer reward program works, and it's why everyone is doing it. But it's getting harder and harder to stand out these days with that kind of customer retention program, because it's no longer special or unusual.

Defining Customer Loyalty Programs

Customer loyalty can be described in terms of customer retention... in other words, your customers keep coming back for more from you. They don't switch to another provider of your services or products.

A customer reward program is one that finds, attracts, and retains a set of customers who regularly purchase from you.

Customer loyalty is not the same thing as customer satisfaction, though both are important to your business success. Customer satisfaction is the foundation of a successful business. It goes without saying that a small business should provide satisfaction to all its customers.

As mentioned above, loyalty cards and reward programs have had their place, but they've become so commonplace, it's hard to say they're a true incentive at this point, especially with the inherent fickleness of today's informed – and plugged in – consumer.

Today, to earn your customers' lasting loyalty, you've going to have to earn it... over and over. Keep reading to learn...

How to Earn Customer Loyalty

Here are a few basic foundations in successful customer loyalty programs:

• Treat all your customers as though they matter. Many customer loyalty programs today focus more on new customers than on existing ones. Value your existing customers and you're going to stand out. Reward those who stick with you, not just those who come to you in the first place.

• Establish a strong customer service program on the front lines. Treat your employees well so they're happy workers and teach them how to provide stellar customer service. It makes a difference in how customers perceive your company.

• Practice strong business ethics to promote customer trust. In the wake of many corporate scandals, customers may have trouble trusting business, though small businesses do have an advantage in this regard. Still, be sure you always operate honestly and ethically in everything you do.

• Initiate a customer communication program. Communication is a cornerstone of effective customer loyalty programs. Send holiday cards, thank you notes, and periodic newsletters. They help you keep in frequent contact with the customer, show them you appreciate their business, and that you are thinking of them.

The BEST Customer Management Relationship Tool

To maximize customer retention and loyalty for small businesses, I recommend you forget the rewards program. Instead, go for communication... it'll win every time. And one of the best ways to communicate is by sending cards on a regular basis to your new and your old customers, clients, employees, and leads.

And one of the best methods for sending cards is our online printable greeting card system!

With this system, you choose from thousands of cards, perfect for any and every occasion and purpose, customize your message, choose the recipient(s) and then just hit the "Send" button. Our company then prints, stamps and mails the cards for you... all for around a $1 a card. It's fast enough that even the busiest small business owner can use it. And it's reasonably priced enough to fit into just about any customer loyalty program budget with ease!

Try it out for yourself... on me (no charge)!

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