Perhaps you're beginning to see the power of card marketing. Receiving a personalized card in the mail not only surprises your customers and prospects, but it says "I care about our relationship" in a whole new way. If you've signed up to receive one of our cards then you know what I'm talking about.
But if you're a busy salesperson, marketer, or business owner you may find it difficult to find the time to do "send-a-card" marketing.
We Can Do It For You
I will provide a complete card marketing campaign for you. All you have to do is send me your prospect's or customer's information and we'll do the rest.
We'll...
1. Add them to your database
2. Pick the most appropriate message for the marketing situation
3. Send the card for you
All you have to do is choose the type of campaign you want to do. Here's your choices...
A Personal Option
If you simply want to send out cards occasionally to family, friends, and/or business associates, this inexpensive, pay-as-you-go option is probably a good choice. You get to choose from a large catalog of greeting cards and you can customize the messages within. You can also pay a bit more for an upgrade to this personal account, that offers you additional customization features, such as the ability to upload your own graphics and pictures for a truly custom card.
Price $99 and $1.48 per card and $.99 per postcard.
Small Business Option
If you want to send a lot of cards, either because you have a large social circle, or you're a small business owner who likes the idea of using cards to stay in touch with customers, this option might be right for you. You'll pay a bit more up front, but the cost to send each card is less and the custom picture upload is included. Plus, you can even add a custom signature font to every card for no additional fee.
This option requires a one-time setup fee of $298, which includes 100 greeting cards or 200 postcards and your own handwriting font option at no additional charge. Your card costs after that are $1.12 a card and $.81 for a postcard.
Entrepreneur Option
Whether you just want the service to pay for itself or build a nice residual income for yourself, this may be the option for you. Most of us are only too happy to share a wonderful product or service... so why not get paid a referral fee! Once you start using the customization features in your cards, people will automatically ask you, "How did you do that?"
This package has a one time fee of $398. This includes 100 greeting cards or 200 postcards and your own handwriting font option at no additional charge. Your card costs after that are $1.12 a card and $.81 for a postcard.
Contact Me To Learn More
To discuss all the details of this Do-It-For-You card marketing process, please contact me here or feel free to give me a call at 941-496-7776. I'll be happy to go over all the details of what I do for you and the benefits of card marketing.
Reasons To Send Out A Card
There are so many good reasons for a business person to send out a card to your customers and clients. Here some situations where a card can make a powerful connection. I'm sure you can think of many more...
Real Estate Marketing
When starting the home buying process - Thanking them for selecting you as their realtor - Periodic cards letting them know you're still looking to find their dream home - Holiday cards - Birthday cards - Acknowledging a special event that may have occurred in their lives (wedding, birth, graduation, etc.)
When starting the home selling process - - Thanking them for the listing interview - Thanking them for selecting you as their realtor - A two to three month campaign of progress and marketing strategies - Birthday & holiday cards - Thanking them after sale and asking for referrals.
OPEN HOUSE - For your next open house, send a card with a picture of yourself in front of the client's home on the invitation to prospects and agents. Your custom card will really stand out among the ordinary flyer.
INACTIVE REAL ESTATE CLIENTS - Send a thinking-of-you card to clients that you haven't heard from in a while
AFTER SELLING A HOME - take a picture of your client in front of their home. Then offer to send a card to their friends and family letting them know of their new address. Of course your info will be inside the card. Set Up a Three Year Follow Up Campaign (At least four cards a year) - This is where most agents drop the ball.
General Sales Strategies
Thanking them for their order, re-order, continuing loyalty Letting them know about specials, new products Remembering their birthday Remembering their anniversary Asking for a referral Thanking them for a referral Letting them know they are appreciated
Professional Speakers
FOR ATTENDEES - Send a follow-up note to people who attended your previous workshop, offering them a discount .
FOR CLIENTS - If a client has bought from you previously, send them a card letting him know about another related product they would be interested in. For example: "If you enjoyed my DVD, then you'll love our seminar coming up in June.
FOR THE EVENT ORGANIZER - thanking the person who coordinated the event.
Other Industries
JOB SEEKERS Make a custom greeting card with your picture and name on the front and put a small image of your resume on the inside. After the interview, send the person you interviewed with a thank-you card. When they get a custom card with your picture and resume, it sets you miles apart from other candidates.
FITNESS TRAINERS Send a card with a picture of a client you have helped get in great shape and say, "Summer is coming....are you ready? This could be you in 12 weeks."
MORTGAGE BROKERS Send Cards to real estate agents and title companies as a way to become known, so when they need a mortgage broker, they think of you first.
CAR SALESMAN Take a photo of your customer in front of the car that they test-drove. Send them a card with that photo in it and write, "Your car is waiting for you" or tell them if they come in by such and such a date, you'll give them a special price or feature.
FOLLOW UP After a sales call or one-on-one networking meeting, follow-up with a simple thank you. They'll know for sure the meeting was important to you.
AFTER A MEETING When you meet someone new, send a card letting them know it was nice to meet them.
AFTER A PRESENTATION After a presentation or sales meeting with someone, send them a card to thank them.
Yes there are so many good reasons to send a card. Let me help you take advantage of the relationship building benefits of card marketing. To discuss all the details of this Do-It-For-You card marketing process, please contact me here or feel free to give me a call at 941-496-7776. I'll be happy to go over all the details and the amazing benefits of card marketing.
