Here's a Marketing Idea for Small Business Owners...

Send an Unexpected Card Everyday!

Sending cards is a great marketing idea for small business.

In fact, I believe it's the best small business marketing strategy you can use. It's also cost effective, when you consider the bang you get for your buck.

When you want to...

• Build client relationships, gain — and keep — customer loyalty
• Create "top of mind" awareness
• Set yourself apart from your competitors
• Let people know how much you appreciate them
• Increase your referrals

... Why not send a card?

Many of the top salespeople in the world consider sending cards to be one of their most powerful marketing tools. Cards are a simple, professional, and effective way for you to keep in touch with your customers. And when customers feel appreciated and valued, they'll keep doing business with you. They'll also tell others about you.

Examples of Ways to Incorporate This Marketing Idea for Small Business Into Your Strategic Plan

1. Show your customers how much you appreciate them. Let your customers know how much you enjoyed meeting them, serving them, selling them your product, or getting their referral with a thank you card.

2. Announce events, products and changes. Tell your customers about what's new with your business, whether it's an expansion, a new product or service, a sale, etc. Keep your name in the forefront of their minds.

3. Stay in touch with your business associates. Send a "thinking of you" card or holiday cards at regular intervals. Or send a card that will motivate or inspire when you see that is needed. Again, you're showing how much your customers mean to you and reminding them about you.

4. Recognize birthdays and anniversaries. Imagine how delighted your customer will be when they get a birthday greeting card or anniversary card from you! They'll be touched that you remembered their personal day.

Chances are, if you were to Google "marketing idea for small business", you could find lot of other tips that you could try. But, I'm here to tell you that very few of them are as effective and cost effective as sending a card.

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