Realtor marketing is enhanced by building relationships. One of the best ways to do that is by sending business greeting cards on a regular basis to your clients—past, current, and prospective.
Realtors are probably one of the first big groups to buy into the potential of sending business greeting cards. After all, as a realtor, your success lives and dies with the relationships you establish with your clients.
Careful attention to their needs is certainly key. Showing appreciation and caring is the perfect complement to that. And greeting cards can help you communicate appreciation. Here are a few realtor marketing ideas using cards that realtors can use...
Create a memory. With our card sending system's picture uploading feature, you can upload a picture of your client's new home and put it on the front of a card. Better yet, take a picture of your clients in front of their new home. Or you might even send this card to a few of your client's friends, with a note saying "Your friends just bought this new home... if you're ever in the market for a realtor yourselves, I'm here to help you!"
Announce an open house. Instead of sending out the same flyers every other real estate agent sends, why not use the picture of the house on a postcard to announce your next open house?
Keep in touch in between contracts. People move more often these days, so staying involved with your clients after settlement could mean they sign up with you next time around too. Or, they may pass your name on to family and friends they know who are moving. I can even share custom cards and card sending campaigns that are perfect for this purpose, if you decide to sign up for my team.
Gift your clients with their own card sending account on our team. Set up a free gift account for them (just like the one I'll set up for you) so they can send "We've moved" postcards. You can also set up a campaign card for them that contains a picture of their house and your contact information. Not only will that bring new referrals your way, your clients may decide to sign up for their own account!
These are just a few of the possible realtor marketing strategies that greeting cards may be used for. You can probably think of more. I do want to emphasize, though, that in today's tough real estate market, finding ways to set yourself apart from your competitors is essential.
Sending business greeting cards will do that.
The slideshow below shows some of the many cards I've gathered together for realtors I work with to use:
Also, if you'd like more ideas on how real estate agents can use cards to thrive in a tough economy, visit my Realtor Greeting Card Business site.
