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FAQs – Small Business Marketing QuestionsHere are the answers to some of your small business marketing questions and questions about Send Out Cards.
Some Common Questions
Q1: Isn't it easier and cheaper just to send online cards or personal emails to clients? Answers to Your Small Business Marketing Questions About Send Out CardsIsn't it easier and cheaper just to send online cards or personal emails to clients? Did you ever hear the expression, "Penny wise and pound foolish..."? Yes, you can most likely send any number of online e-cards for free, and certainly there is some value in them. But given the finicky nature of the Web, it's also likely that the card will never arrive at its destination or that your recipient will not be able to open it for some reason. Plus, e-cards are likely to be viewed as what they are... a free, even cheap product. They certainly do not project the same intensity of caring and thoughfulness that a handwritten, printed paper, stamped, and mailed card will. And most of us today don't really enjoy getting another email, while we DO delight in opening our mailboxes and finding a real greeting card. I think you'll find that the money you invest in sending real cards is going to pay off over and over in repeat business. Why can't I just buy cards as I go, without joining SendOutCards? SendOutCards.com is much more than just a card sending service or an online card store. It is a community of like-minded people who are "Changing lives one card at a time." When you join SendOutCards, you'll have the opportunity to learn from this community, to find new ways to touch other people's lives and to make a difference in the world. You'll have access to live and recorded coaching on a regular basis too. Also, by purchasing a membership, you signify a commitment to use the service on an ongoing basis. SendOutCards.com passes on their appreciation by offering you substantial savings over what you'd pay at your local card store. Isn't SendOutCards.com just another pyramid marketing scam? No, What sets us apart from many other network marketing companies is that you have no inventory you must buy, no quotas to meet. Just access to a wonderful business tool! It's a great way to earn extra income and to get your piece of the ownership pie in an explosive greeting card on demand company. Why should I bother to send out cards? It's about building relationships. And relationships are the key to successful small business marketing. Sending cards is one of the best and most cost-effective ways to build customer relationships. For more information see our section on relationship marketing. I already have a successful business, so why should I consider participating at the entrepreneur level? Any good business manager knows that it makes sense to have multiple streams of income. Recommending SendOutCards.com to your business associates and even your customers who have businesses of their own is easy. The system basically sells itself. All you have to do is send the cards and then tell anyone who asks about how you did it. The main reason many business owners and professionals choose the Entrepeneur's package is because they see the value of our service and know others who would benefit as well. In fact, referring only three people who sign up with the wholesale or Entrepeneur's package would just about recoup your inital investment. And then, the commissions you receive on all the cards sent out by your referred members will be gravy. So why not profit from your recommendations? It's called good business. And believe me, the people to whom you recommend SendOutCards will thank you for it! How do I decide which membership package is best for me? This depends partly on the number of cards you plan to send. If you're just thinking about trying out the system and maybe sending a few cards to family and friends, then the Retail Plan might be enough for you. But each card does cost a bit more that way. If you plan to use the system to send out lots of cards to family/friends, or if you want to use it to build relationships with future, new, and current clients by mailing cards on a regular basis, then the Wholesale Plan will be more economical and efficient for you. On the other hand, if you want to send lots of cards (which is really the whole point of the Send Out Cards system of building relationships) AND make money by telling others about this great program, then the Entrepreneur Program might be a better fit for you. How much will postage cost me? Postage is computed at the current US postal rates for either postcards or regular mail, depending on which kind of card you are sending... provided you are mailing to someone in the US. If you are mailing to Canada or the UK, then postage will be charged at an international rate. The rate will be clearly marked on your SOC site at the time you are sending your card. Send Out Cards Tutorials page, where you can watch a video to see how easy it is to customize a card. If I sign up for the Retail or Wholesale Membership, can I upgrade later, and if so, what's involved? You can always upgrade at any time if you wish. Simply log in to your account and then click the "Upgrade My Account" link on the navigation bar. It's that easy! Do You Have Small Business Marketing Questions or Questions About SendOutCards That Aren't Answered Here?If you still have small business marketing questions about SendOutCards that you want answered, you can use the form below to send them along to me. I'll post new questions here as I get them. Thanks!
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